How much does it cost to produce a Ford F-150 compared to MSRP?

How much does it cost to produce a Ford F-150 compared to MSRP?

Trucks tend to have much larger mark ups than cars do. I know that Ford and the dealership makes around $7k-$12k profit (combined) if they sell the truck at sticker price. But everyone knows by now that nobody except total dumbasses pay sticker on a light truck or truck-based SUV.

Probably about half, depending on who is doing the accounting

Ford doesn't let those types of numbers out to the general public…