Why did Ford discontinue the Ford Durango coupe utility in the 80's?

Not Dodge Durango, "Ford Durango"

Why not?

Dodge

Not enough interest or sales

For the same reason Chevy discontinued the El Camino -- lagging sales. Also, it discontinued the Ford Fairmont, the sedan that the Durango was adapted from.

There's only ONE reason a car model is discontinued, lack of buyers.

It did not sell well. If a company is not making money on a product, they ditch it.

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