Varying ride quality between different makes of cars?

I own and drive a 2001 Ford Mustang GT. I frequently however get to drive a 2013 buick lacrosse. I also test drive many other different cars. What I've noticed is this. Fords seem to have a stiffer and bulky drive quality but not in a bad way it has its benefits. GM tends to have a loose smooth and easy feel to them not up tight like the ford. Chrysler has a ride quality thats a mix of the two others. What my question is is why are they so different between manufacturers?

I own and drive a 2001 Ford Mustang GT. I frequently however get to drive a 2013 buick lacrosse. I also test drive many other different cars. What I've noticed is this. Fords seem to have a stiffer and bulky drive quality but not in a bad way it has its benefits. GM tends to have a loose smooth and easy feel to them not up tight like the ford. Chrysler has a ride quality thats a mix of the two others. What my question is is why are they so different between manufacturers? It's not so much the brand as it is the type of car. The Mustang is considered sporty. If you went and rode in a Chevy Camaro you'd find it rides like the Mustang. Hi simple enough that is why some people prefer different makes as they drive differently. That is why some change makes. A FORD is basically trying to always be a race car. The rest want to be more comfortable.

Hi simple enough that is why some people prefer different makes as they drive differently. That is why some change makes. A FORD is basically trying to always be a race car. The rest want to be more comfortable.

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