How much would you pay for a used Ford Escape?

My husband and I are trying to sell our Ford Escape. Year 2010. Its a 3.0 V6 with 118,000 miles. It has a moonroof, SYNC, and a Remote Start. It is black with black cloth interior seats. It's in good condition except for a tiny bit of rust under the wheel beds. He wants to ask for the blue book price. No one has shown interest yet. I'm wondering what the general public would think a vehicle like this is worth. If you could tell me what you would be willing to pay for this vehicle (theoretically), I would appreciate it! It will give us an idea of a more reasonable asking price.

I'd tell you a bang on price except for the fact that I'm sure prices vary quite a large amount between Australia and the US, or wherever you're located.

Your best bet is to compare a few prices on a popular car sales site and then gauge where the condition, mileage and trim level of yours fits in with the pricing of the others. Usually aim to be optimistic in the price and be more negotiable when someone begins to bargain. Either that or set an attractive price in comparison to the others for sale and be prepared for a loss, as I have unfortunately had to do in the past.