Is ITV Good Morning Britain and Susanna Reid going the way of TV AM?

The Gang of Four
Frost, Ford, Rippon and Keys (shudder)
http://www.radiotimes.com/news/2014-05-07/good-morning-britain-losing-viewers-at-the-same-rate-as-daybreak
http://www.theguardian.com/...ybreak-bbc

I will be surprised if it lasts another 3 months.

Good morning Britain is Way better than that stupid arrogant Lorraine show and day break.

I can't watch more than two minutes of their persistent false grinning. It's doomed.

People were always going to tune in for curiosity for the first day or two so it's no surprise.

I can't imagine why anyone would prefer this over BBC Breakfast purely due to the adverts.

I've never watched ITV news etc, no reason to start now, even though the toothsome lady is tres yummy.

Seems like it - the plain truth is that most people do not want to be bothered sitting down to listen to someone waffle on in the morning. Instead they're busy getting the kids ready for school and themselves ready for work. You know how it is in the morning - a single minded determination to be a winner today and the last thing anyone wants is some prat waffling on about stuff which is of little or no interest. I mean, who gives a fake anyway?

Yes she should be on a couch showing a bit of leg.

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