Which should I buy, VW GTI or Ford Focus ST?

So I've been in the market for a new car recently. I love the hot hatches, the mix of performance, fun, and practicality is great. I have been set on the MK7 (2015 GTI) since I heard it was coming out this summer. I was set to go buy one before the month was out, but a family member suggested I should keep my options open and maybe wait till the summer is out, and the GTI hype dies down a little bit.
I was comparing the GTI and the Focus ST the other day, and I love both of them. The GTI is refined, mature, sporty, and just straight out FUN. For any car person out there, I encourage you to give it a test drive; just when you think VW can't top previous GTI models, they do it again.
While on the contrary, the Focus ST is great. It is quick, glues you to your seat, the lines are great, Ford did a great job. It is not as mature as the GTI, but that isn't necessarily a bad thing.
From a non bias perspective (please), which is the better car to buy? Long term, the GTI with the DSG is a better choice. But the smile the ST puts on your face can't be overlooked, and it looks like I can get the ST at a lower price.

Agree with "lcantsay" but the ford will last as long as you will have it as long as were talking 1 - 10 years there's no need to buy the longer lasting car if your only going to have it for 7 years. The biggest difference here between these two cars is maintenance with out a doubt the Ford will be cheaper to maintain.

Ford is sexy and nice.
Yet the GTI is the long-lasting car.

I'd still buy the FORD though just because it's better.