What's a good tool brand for an entry level technician?

I don't have snap on, mac, mactco money right now and i'm about to be moved back to the quick lube section of the ford dealership i work at, but i don't have any tools. People have said craftsmen is good for a shade tree mechanic but absolute garbage for everyday use. Any advice would be greatly appreciated

Craftsman are good tools. They are just being snobbish when they tell you they aren't.

I'm not exactly sure what an entry level technician uses cause I don't work in the field but as long as you have a good discount it might be worthwhile to get some line wrenches and those long zero offset box wrenches seem like they would be handy.

Try Kobalt at Lowes. I like their's much better than Craftsman. Much nicer ratchets. Sockets are color coded and much easier to read. Lifetime warranty even if you lose them. Wait til they go on sale and they're very reasonably priced. I have Snap-On too, but use Kobalt for everyday use. Why lose a Snap-On when you can lose a cheap socket?

That is right craftsman is good tools and have life time warranty, there are some good craftsman tool sets on eBay that I would be interested in if I were starting out, I would chose sets that have the six point sockets not the twelve point sockets, I like sets that have 1/4" in one set, 3/8" in another set, etc. SK is pretty nice too.
You probably could find some good deals on Craigslist, someone retiring and don't need theirs anymore. You do not need them big fancy tool boxes people waste so much money on that doesn't impress anyone anyway, you can find a $600 or $800 tool box that looks and functions just as good as them $3,000 or higher boxes. It is how you use it that counts…
Big city fea markets are a good place to look for tools too you can make them a best offer…

A good tool brand for an entry level tech would be either craftsman or Kobalt, no matter what brand you go with make sure that there's a store convinently located to you. In my area i'm about 45 minutes one way from the sears and 10 minutes to Lowes so if i were going to go with either i would go with Kobalt. Check with you tool dealer sometimes they will have used tools for sale and tool boxes as well, it may have a few scratches and dents but it will be perfectly serviceable. I started off with a used Snap on box that i bought in 87 for 600 it needed: paint, locks emblems, body work to fix a few dents on the back and a mat for the top, I painted it Roman red and Ivory white, added chrome from some car i can't remember what it was and it was sharp when I upgraded i sold it to a guy who wanted it for his home garage for way more than I paid for it.

People have said craftsmen is good for a shade tree mechanic but absolute garbage for everyday use
Regardless of the quality of Craftsman tools, HALF of that statement is BS.

Even if it were true, they are more than adequate to use while you earn enough to spend more.

Cornwell is better than it should be for the price. When I graduated from tech school back in the 80s, we got a discount on a good set of Cornwell tools. S-K ratchets are some of the best made, too.

Lots of guys start out with a Craftsman set and add what they need as they go along. As a lube tech, that Craftsman set will serve you just fine as you move up at the dealership.

As specialty tools go, look at Lisle before you buy the prettier version from the Snap-on guy. In many cases they will do the same job. Lisle is also made in the USA (Clarinda, IA), so you're not buying Chinese junk.

I have used crafstman for decades with out issue. If it breaks or wears out, they will replace a hand tool.

I bought most of my Craftsman tools in 1972 and 73 when I started repairing cars, and guess what? I still have and use those tools, and they AREN'T garbage!

I have some other tools I bought along the way, which I also still have and use: SK, Proto, Snap On, Blue Point, Crescent, Xcelite.

I never bought Mac, Matco or Cornwell, but I know others who did and were quite satisfied with them.