Should General Motors Company sell its Cadillac division?
Obviously, GM has two luxury divisions (Buick *and* Cadillac), while Ford has just one (Lincoln). Ford's flagship division hasn't gone into making rear-wheel drive performance cars nor has it the reputation anymore to bring back a true luxury sedan like a Town Car.
GM's Buick has pretty much the same reputation as Lincoln: targeting the older crowd nowadays, making more "front" wheel drive luxury cars, and being the American Lexus (or Acura, or Infiniti).
Added (1). Sorry for my English. Added (2). Thanks for asking, Erik! I was thinking GM should sell the brand to the general public. By the way, Fiat Chrysler just planned to sell 10% of Ferrari. Http://www.economictimes.com/news/intern…
Personally I feel like the American luxury car industry is almost dead. When people want a luxury car, they buy German. But when you say "sell it", who would they sell it to?
Hi what a load of rubbish boy.Ford produce and have produced both front wheel drive and rear wheel drive cars for years. As has general motors. So that is not true what you say add to this Lexus is the luxury company owned solely by toyota of japan.
so yes they have import companies like America Lexus.
the same is true of both Acura and Infinti somewhere tied to HONDA.
Buick isn't a luxury division, it's upscale vs. Chevrolet, but they aren't luxury cars.
For a long time GM's hierarchy went like this
1. Pontiac = aimed more towards young people, they were marketed as a sportier brand.
2. Chevrolet = aimed towards the middle aged crowd
3. Oldsmobile = marketed as a little nicer than Chevys. They were for the person who wanted something a little more upscale than the Chevy, but couldn't afford a Cadillac and didn't want a Buick because they were for old people.
4. Buick = marketed towards older people, often retirees. More luxurious than Chevy or Pontiac, but not as expensive as a Caddy.
5. Cadillac = GM's luxury division.
" I was thinking GM should sell the brand to the general public."
GM is already a publically traded company. So by extension the Cadillac brand is already being sold to the public.
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