Why would people buy a Toyota Hilux when they can buy a better, Chevrolet Colorado?

Or even better and superior, Ford Ranger.

My cousin is going to buy a pick-up truck next month and it would be a Toyota Hilux. How do I convince him that the Hilux is not reliable?

Colorado is NOT in any way a reliable vehicle.

Why, indeed.

The Colorado is saddled with a timing chain design that, should its guides fail (a known issue) you have to damn near take the entire front suspension apart to get to the part to fix it. That alone is enough to push me away from the Colorado.

The Ford Ranger is not available in the US as a current model. For some strange reason, this seems to have affected sales.

When I bought my Truck - the name Toyota provided to the Hilux in the US - it was an extremely modest choice. Middling power, 5 speeds, two doors, big box in back. Larger than either the Chevy or Ford load beds, I might add. Power was approximately comparable and the reliability was a foregone conclusion - buy the Toyota, or be ready to walk.

That was 30 years ago. I still have that truck. How many 1987 Ford Rangers and Chevy S-10s are still on the road? Looking at the ratings of its contemporaries, it's hard to imagine why anyone bought the Rangers and S-10s at all.

Naturally this isn't entirely relevant since the Hilux isn't available in the States and our experience here is with the unrelated Tacoma. But given the choice, I'd still land on the side of the Tacoma, every time. I'd want the full-size load bed back (unavailable in current configurations) but the Toyota is proven reliable, and the base four-cylinder engine is the reliability choice. Maybe not the stalwart never-say-die block the 22R was, but a good engine nonetheless.

Youi can't convince anyone of this when you are 100% wrong

Why you would buy a truck.is the mystery unless you are a tradesman when a van is more secure.
The Hilux has a fantastic reputation for being indistructable.

Troll Alert!

They did not want better. They wanted the BEST.

You sound like a politician- lying all day long.

I've lost count of your inane comparisons between Japanese or European vehicles and American vehicles that are often not even similar. The answer in every case is the same: the vehicle you say is better is anything but better.

They run forever