Why nothing really amazing coming out by Ford, GM and Chrysler?

Ford, GM and Chrysler nothing really amazing coming out every year just really small upgrades. Look at vehicles they have hardly changed, just small upgrades here and there. But vehicles have hardly changed from 90's to now. Just small upgrades.

Is technology inventions for vehicles really low now when it comes to vehicles? Are they afraid to make changes? So just do small changes?

Why have vehicles hardly changed from the 90's to now?

Or no big incentive to change?

Don't know what rock you have been living under, but I have seen a lot of changes since the 1990's.

The Ford Raptor isn't amazing?