1997 Ford Contour rear brake shoe adjustment?

I just recently replaced my rear brake shoes. Whenever I press my brake petal my back wheels continue to turn and I don't stop. My emergency/park brake does nothing as well. I need to adjust them but I haven't a clue how to.

Thanks, Travis.

Added (1). I read that they are self-adjusting on a few different sites now, however I tried backing up and stopping several times along with pulling the park brake up and down five or six times and I'm still able to push my pedal all the way to the floor without any braking being done.

Self-adjusting brakes are standard equipment. So slowly back-up, & then stop. That will adjust the rear brake pads a bit. If it's not enough, do it again.